Simon Anholt helps national, regional and city governments earn better reputations—not
by launching advertising or PR campaigns,but by changing the way they behave.
It’s an unexpected side effect of globalization: problems that once would have stayed local—say,
a bank lending out too much money—now have consequences worldwide.
But still, countries operate independently, as if alone on the planet. Policy advisor Simon Anholt
has dreamed up an unusual scale to get governments thinking outwardly: The Good Country Index.
In a riveting and funny talk, he answers the question, “Which country does the most good?”
The answer may surprise you (especially if you live in the US or China).